Media Intelligence Center
Every asset has a P&L.
Attribution model tracks each piece of content through to tickets, merchandise, and sponsor exposure value.
Mic'd up: Saints WK4
Video
$1.94M
Revenue contribution
Views
12.4MReach
8.2MEngagement
9.8%Tickets $1.21MSponsor $0.42MMerch $0.31M
Pelicans hype reel — Lakers
Video
$1.27M
Revenue contribution
Views
6.1MReach
4.4MEngagement
8.1%Tickets $0.88MSponsor $0.21MMerch $0.18M
Player IG takeover
Social
$0.75M
Revenue contribution
Views
4.8MReach
3.6MEngagement
11.2%Tickets $0.41MSponsor $0.12MMerch $0.22M
Gameday email — Falcons
Email
$0.76M
Revenue contribution
Views
1.2MReach
1.1MEngagement
38%Tickets $0.62MSponsor $0.08MMerch $0.06M
Postgame coach package
Game
$0.56M
Revenue contribution
Views
3.4MReach
2.8MEngagement
6.4%Tickets $0.34MSponsor $0.18MMerch $0.04M
Entergy stadium activation
Sponsor
$1.84M
Revenue contribution
Views
1.8MReach
1.4MEngagement
5.2%Tickets $0.00MSponsor $1.84MMerch $0.00M